Cookie Policy
Last updated: April 2026
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to give website owners information about how their site is being used.
Some cookies are set by the website you are visiting (first-party cookies), while others are set by third-party services that appear on the page (third-party cookies). Cookies can be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain on your device for a set period of time.
2. Cookies We Use
We use the following types of cookies on our website:
a) Strictly Necessary
These are essential for the website to function correctly. They do not collect personal data and cannot be disabled.
| Name | Type | Purpose | Duration |
|---|---|---|---|
cookie-consent | localStorage | Stores your cookie consent preference (“accepted” or “rejected”) so that the consent banner is not shown repeatedly. | Persistent until you clear your browser data |
b) Analytics & Behaviour Cookies
These cookies are set by Google Analytics and Microsoft Clarity and help us understand how visitors interact with our website, which pages are most popular, and how we can improve the user experience. They are only placed on your device if you click “Accept” on our cookie consent banner.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session, and campaign data for analytics reports. | 2 years |
_ga_* | Google Analytics | Used by Google Analytics 4 to persist session state. The asterisk (*) represents a unique identifier for the Google Analytics property. | 2 years |
_gid | Google Analytics | Distinguishes unique users. Used to store and count page views. | 24 hours |
_clck | Microsoft Clarity | Persists the Clarity user ID and preferences for the website. Used to recognise returning visitors across sessions. | 1 year |
_clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording. | 1 day |
CLID, ANONCHK, MR, MUID, SM | Microsoft Clarity | Set by Microsoft on the clarity.ms domain to identify unique browsers and synchronise IDs across Microsoft services. | Up to 1 year |
c) Security Cookies
Our contact form is protected by Cloudflare Turnstile, which helps us prevent spam and abuse. Turnstile may set short-lived cookies on the challenges.cloudflare.com domain only when the challenge is rendered.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
cf_clearance | Cloudflare Turnstile | Verifies that the visitor is not a bot before allowing contact form submissions. | 30 minutes |
3. How to Manage Cookies
You can control and manage cookies in the following ways:
a) Our cookie consent banner:
When you first visit our website, you will see a cookie consent banner at the bottom of the page. You can choose to “Accept” or “Reject” analytics and behaviour cookies. If you reject, only strictly necessary cookies (your consent preference) will be stored, and neither Google Analytics nor Microsoft Clarity will be loaded.
To change your preference after your initial choice, clear your browser's localStorage for this site, and the consent banner will appear again on your next visit.
b) Browser settings:
Most web browsers allow you to manage cookies through their settings. You can typically find these options in your browser's “Settings,” “Preferences,” or “Privacy” menu. You can:
- View which cookies are stored on your device
- Delete individual or all cookies
- Block cookies from specific or all websites
- Set your browser to notify you when a cookie is being set
Please note that blocking or deleting cookies may affect the functionality of some websites.
c) Google Analytics opt-out:
You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
d) Microsoft Clarity opt-out:
You can opt out of Microsoft Clarity tracking by visiting the Microsoft Privacy Statement and following the instructions to manage your data preferences.
4. Third-Party Cookies
The third-party cookies used on our website come from the following providers:
- Google Analytics — for website analytics, traffic measurement, and campaign reporting. Governed by Google's privacy practices.
- Microsoft Clarity — for user behaviour analytics, heatmaps, and session recordings. Governed by the Microsoft Privacy Statement.
- Cloudflare Turnstile — for spam and bot prevention on our contact form. Governed by the Cloudflare Privacy Policy.
We do not use any advertising cookies, social media tracking pixels, or other third-party tracking technologies beyond those listed above.
5. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.
6. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Malta SEO Pro
14 East Street, Valletta VLT 1211, Malta
Email: hello@maltaseo.pro
For more details on how we handle your personal data, please read our Privacy Policy.